Centre for Market Insights (CMI)
The Centre for Market Insights (CMI) is the research hub of the Amsterdam University of Applied Sciences’ School of Marketing. CMI conducts applied research in three key areas: Data & AI, Marketing Technology, and Sustainable Marketing.
CMI brings together the expertise of PhD-level researchers, state-of-the-art tools, and energetic student involvement to deliver deep, actionable market insights. Focused on empowering SMEs and industry organizations, CMI transforms data into practical knowledge.
Our Value Proposition
- Innovative Research: Combining scientific rigor with practical applicability.
- Cost-Effective Solutions: Leveraging student involvement for budget-friendly research.
- Advanced Tools & Expertise: Access state-of-the-art analytics to drive your strategy.
- Continuous Innovation: Project income is reinvested in new research methods and tools, ensuring ongoing benefits for both the business community and education.
Interested in collaborating? Visit www.cmihva.nl.